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Brand campaigns are the other big thing that businesses are leveraging social media for, the first being geospatial marketing. For those new to the term, geospatial marketing is targeting an audience in a specific geographical region to increase leads. Geospatial targeting is relatively new to social media but does have the potential to derive actual value from your social media marketing campaigns. Market Research and Behavioral Data Facebook alone has over million unique users that visit the platform every day. For a business that is employing a comprehensive social media strategy, market research becomes more crucial. It enables the business to gather data from all sources, i.e. posts of their followers/likes, what they share, and all other alternate source of information. This allows the business to have data repositories from where it can derive value. By employing data analytics, a business can derive behavioral data from their customers and potential market. For example, it can